[창의력] 아이디어를 죽이는 100가지 방법 - 100 ways to kill a concept :: 2007/05/08 00:01

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Michael Iva의 '100 ways to kill a concept'...   

아이디어 고안자는 아래 100가지 체크 리스트를 점검하며 자신의 아이디어에 스스로 강한 챌린지를 줄 수 있어야 하겠고,  아이디어 수용자는 아래 100가지 체크 리스트를 점검하며 기계적이고 바보같은 피드백을 날리지 말고 생산적 관점에서 아이디어를 수용/발전시킬 수 있어야 한다.

100 Ways to Kill a Concept.pdf

1. The boss won't go for that.

2.  The lawyer won't go for that.

3. The accountants won't go for that.

4. The client won't for that.

5. The salespeople won't go for that.

6. The investors won't go for that.

7. So and so won't like it.

8. It's not us.

9. It won't fit into our system.

10. We're not ready for that yet.

11. I don't think it will work.

12. I don't understand.

13. Do you understand?

14. Will anyone understand?

15. What will they think of next?

16. It's politically incorrect.

17. It's too complicated.

18. It's too late for that now.

19. It's too expensive.

20. We'll lost money.

21. Why?

22. What?

23. Who say?

24. Nobody will want that.

25. Where are you coming from?

26. It can't be done.

27. Have the committee review it.

28. Let's do more research.

29. Let's take a vote on it.

30. Let's play devil's advocate.

31. I've never heard of such a thing.

32. We've already tried that.

33. That's been done before.

34. It's not how we do things before.

35. We've never done anything like that.

36. We'll get back to you.

37. That's a subject for another meeting.

38. It creates more problems than it solves.

39. Sounds like too many problems.

40. That only solves some of the problems.

41. That's going to cause problems.

42. Here we go again.

43. That's unique, but...

44. Very interesting, but...

45. I understand, but...

46. I love it, but...

47. Great idea, but...

48. Yes, but...

49. Sounds simple, but...

50. But...

51. It's just not for us.

52. Try again.

53. That sucks.

54. Needs more pizzazz!

55. I don't like it.

56. Have you thought it through?

57. It won't sell.

58. Maybe next time.

59. Another day.

60. What are people going to say?

61. People will think we're nuts!

62. That's BS.

63. Be realistic.

64. How about this instead?

65. Get a grip!

66. Are you serious?

67. That turns me off!

68. The client is too liberal for that.

69. The client is too conservative for that.

70. What else do you have?

71. So!

72. So what?

73. Oh...

74. Oh?

75. Oh, really!

76. Get real, it's not feasible.

77. Sounds crazy!

78. Nobody does that.

79. Are you kidding me?

80. That's too off the wall.

81. You can't argue with success.

82. You can't fight City Hall.

83. We don't have time to do it.

84. Les' not reach beyond our grasp.

85. We're overextended already.

86. Let's wait 'till we see the numbers.

87. You're proposing what?

88. Let's not rock the boat.

89. Silence.

90. Laughter.

91. Boos.

92. Where did that come from?

93. I've got a better idea.

94. Hey, there's a recession going on.

95. We've never done anything like that.

96. The press will kill us.

97. That's not your decision to make.

98. We'll step on too many toes.

99. Just leave it to me; I'll take care of it.

100. You could lose your job for that...




100 ways to kill a concept, ChangeThis, creativity, Michael Iva, 아이디어, 창의력
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  • BlogIcon Insomnia | 2009/01/07 16:24 | PERMALINK | EDIT/DEL | REPLY

    'Won't go for that'

    평소에 제가 많이 쓰는 말이라 더 공감이 가네요 .... ㅜㅜ

    • BlogIcon buckshot | 2009/01/07 19:48 | PERMALINK | EDIT/DEL

      아이디어가 잘 죽지 않게 보살펴 주는 노력이 참 중요한 것 같습니다. 댓글 주셔서 정말 감사합니다..

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